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The Basics of Digital Marketing – Elements and Benefits

As the world continues to change, there is something that we must be doing to cope with it. This is not too far from the online businesses industry where new strategies and marketing techniques are used. Here, we would be discussing the basics of digital marketing as part of the process in promoting online businesses.

Digital marketing is defined as the act of advertising and promoting business, its product and service through the use of electronic media like computer and internet. Here, digital serves as the medium of delivering the business message to its target market and customers. This comes in different forms or types of elements.

digitalmarketingseoThe Elements of Digital Marketing

Below is a quick list of the most common elements used in the implementation.

Affiliate Marketing:

This type of affiliate marketing is a performance-based marketing wherein online businesses makes payment or reward to any of its affiliates that bring paying customer into it. The affiliate further brings leads, makes sales, and generates traffic to the business. This is in exchange for the business providing the best possible deals to its affiliate business.

Viral Marketing:

Viral marketing is often associated with the creation of content. However, this type of marketing is not only limited to this. Viral marketing can also involve the creation of videos which can go viral on different video sites such as YouTube.

Social Media Marketing:

The rise of many social media platforms gave birth to this marketing strategy where business tries to interact and communicate with the potential marketing through social media sites. Here, the business can make updates on their page regarding the business, service, and product.

Email Marketing:

This is one of the oldest forms of digital marketing wherein the business formulates a list of the target clients and their contact details. Here, the potential client would receive an email from the business regarding anything that is being offered by the business.

Search Engine Optimization (SEO):

This type of marketing aims to make the business more recognized on different search engines. The execution of effective SEO techniques can make the business page ranked higher on Google and other search engine sites.

The Benefits of Digital Marketing

As the implementation of the listed techniques made effectively, there are some benefits that they can bring to the business. Compared to the traditional way of marketing business, digital marketing makes the competition between and among business, be it small or big, at the same level. Since this approach utilizes the online world, the chance for both small and big business to promote products is fair enough.

Digital marketing is also a low-cost marketing strategy. Since you can only get a few people to run your business online, there is a high possibility of you to spend lower amount for your marketing activities. Further, digital marketing can make your business to establish stronger image and reputation through the publication of related and real-based contents on your website. In addition to the above-mentioned benefits, digital marketing can also bring great exposure to your business.

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Why it is essential to employ mobile technology to offer better services

androidappsTechnology has changed the way we live our lives; it become just anything without application of technology. Due to the necessity of technology in every environment and areas like the business field, medical field, engineering field and other; it has made it essential to have devices that will make “technology” portable, this is why smartphones and tablets are becoming more popular day after day. The traffic on the web coming from mobile devices is surpassing that coming from desktops, developers, and business owners are becoming aware of the importance of mobile apps and mobile friendly websites as it turns out the largest traffic is coming from these devices. Most of the customers when looking for information, looking for an organization to do business with or when shopping are using mobile devices.

Having a mobile friendly website and a mobile app is essential in today’s business environment, it is an essential tool as this is how customers find the business, interact with the business and do the purchase. Mobile web design has become a popular topic in Australia, it is an issue that touches both the consumers as well as the business. With a mobile friendly website, it means that the consumers get good services and effective B2C communication is enhanced. Having a website that is mobile friendly means that your website will rank better as on today is giving preference to websites that are mobile friendly, it also means that the targeted traffic does not go to waste, what this means it that when the a user lands on your website, he or she can easily navigate, find the information he/she wants and even conduct the desired transaction, on the other hand, if the site was not mobile friendly it mean that the traffic coming to your site which is more than 50% will find your website not useful as it is hard to navigate or even find the desired content, this is why mobile web design is essential for the both the business and the consumers as well.

Mobile apps like the Android apps are another area that is immerging as both important and necessary in the Australian market. Having a mobile app for the business means that your customers can consume your services more efficiently and easily. With a mobile app, more advanced feature can be included and speed is also improved the customer will enjoy your services with ease. Android app developers can easily be found in Australia but it is imperative to find professional developers who have some experience int the area.

A company offering web design services and mobile app development has to be reputable and have som experience in the area. Not just any other company will have competent android app developers or web developers; that’s why you need to know the company well before you start spending your money. Doing an online search will help you identify several companies offering web design services as well as mobile app development services, the search will also help you know if the company is competent by looking at the customer’s reviews and testimonials.

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Top 5 Smartphones for Business People

The mobile phone technology has totally transformed how business is done. There’s a great change from traditional ways where one could only work from the business premise. Smart phones together with other wireless gadgets have enabled businessmen to communicate both externally and internally regardless of where they are.

Whether you need a smartphone with a big display, built-in stylus or you just something which fits your budget, there is a great number of smartphones for business people. Here are Top 5 Smartphones for Business People:

 

galaxynote5Samsung Galaxy Note 5

Samsung Galaxy Note 5 is an excellent business smartphone with a big screen. The 5.7-inch screen display is good for the business users as it gives you a lot of room for multitasking – provided you can handle a phone with a little extra bulk. The Note 5’s outstanding stylus support is the smartphone’s standout feature. The stylus support offers a better pressure sensitivity as compared to last year’s model. In addition, there are new tools which make it easy to note and share several documents using the stylus support. The smartphone also has a fingerprint scanner for security purposes and a longer battery life.

Key features:

  • Large display
  • Fast performance
  • Built-in stylus
  • Split-screen multitasking
  • Fingerprint scanner
  • Long battery life

 

IPhone 6s Plus

The iPhone 6 Plus is definitely the best business smartphone for the Apple fans. Furthermore, the iPhone 6 Plus also happens to be among the best smartphones on the market. The smartphone has a big 5.5-inch screen display which dwarfs the 4.7-inch display on standard iPhone 6s. As a result, it gives you more room for work. You will also get fast performance, long battery life as well as the latest 3D Touch feature that enables the pressure-sensitive touch gestures. In addition, the Touch ID fingerprints scanner which is embedded in the phone’s home button provides a great security boost.

Key features:

  • Large display
  • Fast performance
  • Thin and lightweight design
  • Long battery life
  • Fingerprint reader
  • iOS 8 operating system

 

Google Nexus 6P

nexus6pDo you need a pure Android experience on your business smartphone without any extra clutter? Google’s Nexus 6P is not only the best phone for the die-hard Android fans but it is also packed with the productivity-boosting features for business users. The business-friendly features include the fingerprints scanner for enhanced security and always-listening voice command. And since it is a Nexus device, you will get updates to the greatest and latest android software before other people. However, the best part is the fact that this device costs about 250 dollars less than the competing flagship phablets.

Key Features:

  • Always-listening voice command features
  • Early software updates
  • Fingerprint scanner
  • Fast performance
  • Long battery life

 

Huawei Ascend Mate 2

If you absolutely want a business smartphone with a longer battery life then Huawei’s Ascend Mate 2 is the way to go. However, this is a very bulky device. Its monster 6.1 inch screen display makes it to be among the biggest smartphones to ever be produced. On the brighter side, that gives you a lot of screen space for you to work on. The Huawei Ascend Mate is also a fairly affordable phablet as you can buy the phone off-contract for less than $300. However, the real highlight of this smartphone is the fact that no other phone currently offers such kind of longevity.

Key features:

  • Long battery life
  • Large display
  • Expandable storage

 

Motorola Moto E (2015)

Motorola’s 2nd generation Moto Es smartphone has proven that you do not have to spend lots of money so to get a great smartphone for business people. This device offers a compact 4.5-inch screen display, good battery life and fast performance. In addition, it gives one a great Android experience without lots of useless extras. Furthermore, you will get all these features for less than$100 off-contract. Motorola’s Moto G is also another great choice as it offers a larger 5-inch screen display but its battery life and performance lag behind the Motorola Moto E.

Key features:

  • Affordable price point
  • Long battery life
  • Good performance
  • Stock Android

 

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The Return of DVDs: Australia’s Delight

Many people have this idea that DVDs are very obsolete nowadays. They feel that there is no need for compact discs and DVD players because of the presence of modern technologies such as computers, flash disks, external hard drives for computers, portable players and many more. If you live in this modern era, you will definitely agree that these things are better and more efficient especially when dealing with storing of files and data. With their presence, you will no longer have the need to grab an optical disc and burn your data. You just have to simply copy your data to a memory stick or to a flash disk and your problem is solved.

If you want to watch your favorite show, you will simply switch on your laptop or your computers, browse the web and instantly access it. You can also plug your storage devices, such as USB mass storage and external computer hard drives. This proves that DVDs are absolutely obsolete, both the disc and the device used to play it.

But recently, people of Australia have been given a glimpse of the future return of DVDs. Just recently, the vice president of the famed Samsung Company in Australia has announced of their plans to revive DVDs and provide their consumers with modern player that can render 4k contents, commonly known as Ultra HD Blu-ray.

While this new format of content proves to be superior as compared to a Blu-ray file, the problem lies in the fact that many people now have difficulties in storing them because of its large size. But that problem is solved here and now, with the news of Samsung’s plans to release DVDs and players that can store and play these bulky contents.

Many people, not only in Australia, were more than delighted to hear this development as many people don’t have the luxury of having portable external drives to store Ultra HD contents. If you are someone that enjoys watching movies or videos in high definition video rendering this might be the kind of break you are waiting for. DVDs will be revived and soon you will be provided with something compatible with them that you can use to keep downloading and storing HD files.

It’s really not a big surprise, given how technology has influenced almost everything around us. As a matter of fact, it would already be difficult to live without technology especially in these times where a huge percentage of the global population is dependent on it. From storing data to using a particular platform in watching a movie, we must not forget that innovation is always rooted from the older models. Thankfully, technology is there to bring all these advances into reality.

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